Work

Creytix is the platform. AlignAlgo governs the decisions inside it. Everything else builds on top.

Creytix — the business OS platform

Status: building. Creytix captures how a business really works — roles, workflows, rules, constraints, data — and turns that operating knowledge into deployable software. Every brand site in the portfolio runs on it: lean fronts, with Creytix supplying the operational brain — inventory, pricing, admin, SEO, warranties, rewards, email. For operators who need software that reflects their actual business.

AlignAlgo — the decision-systems practice

Status: building. AlignAlgo designs, instruments, and improves the algorithms, matching logic, and decision rules that shape outcomes across a business — the hidden machinery most leaders never see written down. It sits inside the Creytix ecosystem as the discipline for governing automated decisions. For leaders whose results are governed by rules nobody wrote down.

Also in the ecosystem

Align — workflow clarity

Status: building. Makes operating logic visible, coherent, and actionable across teams, systems, and decisions. For teams drowning in undocumented workflows and fragmented tools.

Own Your Algorithm — doctrine and advisory

Status: doctrine in progress. Helps people and organizations understand the hidden rules and decision structures influencing their lives and operations — then reclaim control over them. For anyone who suspects the system shaping their choices isn't theirs.

Commercial lines

Status: operating. Consumer and operations businesses built on the Creytix platform — including Expedia Parts, EP Engines, and EPT Transmissions. They prove the platform in production.

If you're systematizing a business on workflows, I advise a small number of operators: [email protected].